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Brand authenticity is important to customers. According to data, about 90% of customers rate authenticity as an important factor in deciding which brands to like and support. But what does one mean by an authentic brand? According to Forbes, "an authentic brand decides to be transparent and consistent in its messaging and branding initiatives. It has business values it remains true to, and most essentially, it is honest." In other words, an authentic brand is one that customers can trust. Brands can achieve this authenticity by being transparent in their communications about their business objectives, methodologies, and policies. For customers,...

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Leather goods are quite popular all around the world. If you enjoy collecting long-lasting and stylish leather goods, perusing the offerings of online sites can be a rewarding experience. When it comes to obtaining the greatest leather products, such as purses, backpacks, or wallets that suit your taste, you will have a lot of possibilities. Leather goods manufacturers enter the modern market with a variety of designs that not only complement your appearance but also meet your needs. Everything is now available online, from leather jackets to shoes, bags, and purses. It is a reality that everyone adores leather items...

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